A brand is an identifying symbol, mark, logo, name, word and/or sentence that companies use to distinguish their selling product from others. A fusion of one or more of those elements can be utilized to create a brand identity. Legal coverage given to a brand name is called a trademark.
In other words, a brand is a perception associated with a product. This perception cuts across the whole spectrum of the business. It is extended to customer service, customer experience, visuals, values, mission statement, and feelings or emotions derived from using a service. A good brand automatically reaches up to customer loyalty. It enjoys repetitive sales by its customers and develops a good relationship with customers.
Every business possesses one unique feature of a brand whether created intentionally or not. Some small businesses and start-ups do not care for attention to their brand, while others take their destiny into their own control. Consequently, big companies work very hard to infuse their brand into the minds of customers.
Instead of leaving your brand to the mercy of the market, why do not you take action to position your business today? Here are 5 tips to help you to do exactly that.
Brand identity is associating a startup with a particular image that becomes the face of the business. The logo does a good job for achieving this and so do tag lines. Whatever the image of choice, it should be prominently seen on all your products. Newsletter, letterhead, banners, business cards, and promotional items like pens, t-shirts, and mugs should all carry the image that represents the face of your business.
Deliver on the promise:
Customer upholds high demands on brands. They expect businesses, small business and start-ups to deliver on value. If for instance, giving a quick refund to your customer is one of your values, failing which you are damaging your brand and you are taking a risk for your reputation. And in this day of social media, it wouldn’t take long before a negative tag is created. It will be like one rotten apple spoiling the whole crate.
Care for your customers:
Care for your customers because care generates loyalty. Once you have got some regular customers, create a system that rewards loyalty. Announce some kind of incentive for bringing new customers. Introduce discounted offers for first-time buyers. If a customer does not get the required attention from you, they would go next store in the market. Treat them with ample respect. Keep your word. Do not step backward to accept responsibility. It is your duty to pacify your agitated customers. Be nice to them and you will succeed on your way to creating a good brand. After all, branding is an idea which revolves around perception.
Do little extra:
If you are a small business or most probably a start-up business, and it’s within your means, plan for giving some extra gift. Meet customers and spend some extra time to match with their schedule. Give customers an experience they would cherish. For example, make a nice video on your product and show it to them. An experience they would find hard to get somewhere else, one that would differentiate your product and this will trigger repeat service or bumper sale.
Conduct a survey:
Conduct a survey to find out what customers think of your business. You don’t have to make the research formal but maintain honesty with your own self. Pick up corrective measures to correct defects. Reward those who showed interest to comply with the research. Use the collective opinion gathered to make a new strategy that would take your start-up or small business to anew height in the future.